A straightforward news item in the morning paper, a dramatic still picture in the evening paper, an entertaining video clip on the website or an easy to read TV guide on the Iphone.
Every day millions of Swedes meet TT-Gruppen’s journalism. Being Sweden’s largest supplier of media content in all shapes – text, photo, audio, video, graphics – TT-Gruppen has all the important media and the largest companies and organizations on the list of clients.Besides journalism and other media content, TT-Gruppen offers media-related services such as editorial outsourcing, media monitoring coverage and media analysis.
Within the group there are companies like the news agency TT, the photo agency Scanpix, the service agency TT Spektra, the news graphics agency Svenska Grafikbyrån, the media communications agency and editorial outsourcings supplier Uppdragsmedia and the media monitoring agencies Retriever and TT Monitor.
TT-Gruppen is active on the Swedish market but also on the Norwegian and Baltic markets through Retriever and Scanpix.
Achievements
TT-Gruppen has expanded considerably over the last years and has acquired several agencies within areas like photography, graphics, media monitoring and business intelligence. The turnover has more than doubled since the year 2000 and reached well over 500 million SEK in 2011.
TT-Gruppen has today 359 employees of which the majority is journalists.
The profitability of the group is expected to remain strong, especially within Retrievers services for media monitoring, media analysis and business intelligence.
TT-Gruppen has over the past years given its owners, the biggest media houses in Sweden, a very good dividend. The group is debt free and well equipped for a continued expansion in the media and information market.
Recent developments
Structural changes and economic downturn have put the media market under pressure the last couple of years, but TT-Gruppen has nevertheless managed well. The demand for content and services has increased due to the expansion of media companies into new channels such as the internet, the mobile phone and the e-reader. TT-Gruppen’s focus on cost efficient content and solutions within editorial outsourcing is also appreciated.
In order to be even more cost efficient the groups entire news operation – text, photo, audio, video and graphics – will in 2012 move in under one roof in the TT-Gruppen’s HQ in Stockholm.
TT turned 90 in 2011 and published two commemorative books.In the summer 2011 the groups managing director since 2007, Mr. Thomas Peterssohn, left the company and was replaced by Mr. Jonas Eriksson.
In 2011 the picture agency Scanpix acquired 51 % of the share in Scanpix Baltics, i.e. the market leading picture agency in Estonia, Latvia and Lithuania.
During the year TT-Gruppen also started a new business, TT Kompetens, offering training and skill services to the media industry, public sector and other business areas.
The product
The core business is to convey fast, comprehensive, correct, reliable and relevant journalism around the clock. The strategy is to grow both through product expansion and through expanding the customer base.
A wide range of peripheral services have been added through the years; feature packages, TV guides, news graphics, web TV clips, photos, complete supplements, venue calendars, crosswords, web pages, design services and more.
History
The heart of TT-Gruppen is the parent company Tidningarnas Telegrambyrå (TT), the classical Swedish news hub serving the country’s news industry since 1921. The news agency’s mission has always been to convey fast, impartial and correct news. Innumerable are the world news that has been conveyed by the news agency’s journalists and published in newspapers, websites, radio and TV.
During the 2000’s the news agency has broadened its services to become a full service supplier of multimedia content and services to the media market.
A major leap was taken outside the traditional media market when TT-Gruppen, in partnership with the Norwegian news agency NTB, acquired Retriever which offer companies and organizations media monitoring services, archives, media analysis and business intelligence.
Core values
Professionalism, quality and business benefits are important values for TT-Gruppen in relation to its customers. Another foundation is credibility and the editorial independence. The journalism of the group is based on the same values as other Swedish media and the company applies the mutual ethical game rules present in the business.
